![]() ![]() They challenge them.Īny sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. ![]() Their conclusion? The best salespeople don't just build relationships with customers. The seller is responsible for the sale of their items and for managing any issues arising out of or in connection with the contract for sale between the. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. ![]() THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD ![]()
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